![]() On the desktop web design, LinkedIn first highlights nine major navigational sections across the top of each page, including its logo, from which you can always go “home.” (It’s eight if you don’t see the “Advertise” icon). LinkedIn: mobile app, “My Network” section Not surprisingly, LinkedIn has also made some decisions about what matters most in terms of what it includes in that navigation. That means what is immediately obvious on the desktop web and in the app is not clear on the mobile web version, forcing users to “click around to figure out different sections,” Rallo says. One challenge for the mobile web design version: unlike both the app and the desktop web version of LinkedIn, its navigation icons do not have text underneath them. (Interestingly, one of the top results that Google surfaces for a query on “hamburger icon” is a question: what do three lines mean?) Web versus mobile web versus app: changes The mobile web version is also fairly simple and leaves out the almost-ubiquitous “hamburger icon,” the three horizontal lines that have become synonymous in mobile apps with “more stuff here,” but can obscure functionality and confuse less savvy mobile users. The app has smooth screen transitions, she says, and a very simple layout which enables a distraction-free experience. “Bottom navigation feels more ergonomic since the hit area is closer to thumbs,” says Rallo. It will be very interesting to see if over time LinkedIn moves mobile web navigation to the bottom, in sync with its mobile app, but out of sync with its desktop website. ![]() ![]() That’s different than the mobile web version, however, which positions main navigation on the top - just like the desktop website.
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